Marriott
Marriott became a portfolio of more than 30 brands overnight, unified by a single loyalty program — Marriott Bonvoy. But the foundation underlying the 30 brand sites was still very disparate and inefficient. Our goal was to balance functional efficiency with the uniqueness of the brands travelers loved.
Credits:
UI / UX: Chelsea Price
Art Direction: Tyler Wait, Charlie Nowell
Creative Direction: Chelsea Price & Maeve Dohogne
Account Direction: Melissa Cathcart, Mallory Tucker
Our team began by auditing and developing sitemaps based on each individual brand’s user personas and audience research.
We then developed a component system that would allow the organization to reuse functionality and back-end services across sites, achieving efficiencies at scale while safeguarding it for the future with a platform-agnostic component system.
With a robust component system, Marriott can now consistently promote the promise of their vast portfolio to customers in a way that lets individual brand personalities shine.
