Grit Moto
Grit Moto, a recently established mountain bike ranch, sought our expertise to create a compelling brand identity and establish a strong digital presence. By crafting a captivating logo, we aimed to boost their brand recognition while also implementing rental functionalities for their services. Furthermore, we devised a fresh visual direction and devised a comprehensive content strategy for their website. Our objective was to captivate potential customers and provide them with a seamless user experience that would not only enhance brand awareness but also facilitate easy access to their rental offerings.
Credits:
UI / UX: Shelby Biermann & Chelsea Price
Creative Direction: Chelsea Price
Account Direction: Melissa Youngblood
Discovery
Our team began by meticulously analyzing the current course listings, carefully examining each detail to gain a comprehensive understanding. With this knowledge in hand, we organized the courses and their respective content. This approach was further complemented by extensive audience research, which provided us with insights into the specific desires and expectations of our target audience.
Approach
Armed with a deep understanding of our user, we embarked on the next phase of our journey: identifying the necessary components to truly elevate the user experience. Through the process of wireframing and rapid prototyping, we carefully crafted and refined each element, ensuring a seamless flow and intuitive interaction.
But our journey did not end there; in fact, it was just the beginning. Recognizing the importance of consistency and efficiency, we successfully rolled out a comprehensive design system strategy. This strategic approach ensured that each element and component across the course listings adhered to a unified aesthetic and functionality, resulting in a user experience that was both visually cohesive and delightfully user-friendly.
Over 100 + wireframes were created to determine the design, function and navigation of the site.
Using southwestern tones and versatile typography, we ushered in a fresh new look for Grit Moto.
Imagery
Image-rich design is a powerful tool that lends itself effortlessly to showcasing Grit Moto's riders in action, capturing their skill and passion. Moreover, it also makes it possible for the striking beauty of the southwest landscape to take center stage, evoking a sense of awe and wonder in viewers. With every pixel carefully selected to convey the essence of the brand, Grit Moto's image-rich design creates a visual tapestry that not only engages but also immerses its audience in the thrilling world of motorcycle riding amidst the breathtaking surroundings of the southwest.
