Enterprise Holdings Strategic Workshop
To improve the overall presence of Enterprise Holdings and establish it as an innovative mobility company, it is imperative to focus on key strategies such as identifying and developing a strong brand and audience personas. By meticulously crafting a compelling brand image, Enterprise Holdings can effectively communicate its values, mission, and unique selling points to its target market. Additionally, creating detailed audience personas will allow the company to better understand its customers' needs, preferences, and behavior, enabling it to tailor its offerings and marketing efforts accordingly. These strategic initiatives will undoubtedly pave the way for Enterprise Holdings to solidify its position as a forward-thinking leader in the mobility industry.
Credits:
UI / UX: Shelby Bierman & Chelsea Price
Creative Direction: Chelsea Price
Content Audit: Logan Short & Rachel Kiser
Account Direction: Madeliene Sutherland & Heather Bowman
Audience Workshop
In order to gain a comprehensive understanding of the target audiences, our team initiated the process by conducting an immersive stakeholder workshop. Taking into account the current and potential audiences, we facilitated thoughtful discussions and engaged stakeholders from various backgrounds to gather their valuable insights. This collaborative environment fostered an exchange of ideas and perspectives, allowing us to dive deeper into the intricacies and nuances of the audiences we were targeting. By doing so, we uncovered unique opportunities and challenges that inspired us to develop tailored strategies and initiatives that would resonate with these audiences on a deeper level.
Competitive Analysis
During our comprehensive external analysis, we diligently explored various facets of the industry, examining market trends, competitors' strategies, and customer preferences. After meticulous research, we meticulously compiled critical insights and noteworthy findings, which we then effectively communicated to the team. With the aim of fostering successful outcomes, we identified actionable items in our report that will guide us during the upcoming design phase.
User testing was completed to help us thoroughly understand the users' opinions, perceptions, and overall experience with EHI.com. By engaging with real users, we were able to gain valuable insights and feedback that helped us identify potential issues and areas for improvement. This proactive approach allowed us to address any concerns and make necessary adjustments before finalizing our site recommendations. Ultimately, user testing played a crucial role in ensuring that EHI.com meets the needs and expectations of its target audience.
Validation
Who we talked to:
150 people
Based in the United States
35+
College Educated
$70k+ Salary
Based on their design, which site do you prefer?
“ExxonMobil... it gives the simplest way to access the most important information.”
“Uber because it is very simple and easy to navigate.
“Uber… it’s well organized and provides the info needed at a glance.”
“ExxonMobil — seemed the least cluttered visually. Well organized and easy to understand.
What do you think this company does?
“Something to do with enterprise shipping.”
“Something with energy”
“It’s a holding company for a few different companies”
“This is an investment company.”
“I think it’s a petroleum company.”
“It seems like a grouping of companies and capabilities. However, I’m not entirely sure what this company itself specifically does.
