Monsanto.com
The primary objective of this project is to determine the process by which the current content from different digital presences can smoothly transition to the revamped US Monsanto.com. This transition will not only ensure a more seamless user experience but will also effectively engage the desired target audience. To achieve this, a fresh visual direction and responsive design techniques will be employed, accommodating a wide range of devices and users. Additionally, the content and narratives showcased on the website will be streamlined, enabling visitors to easily navigate and access the relevant information they seek.
Credits:
UI / UX: Sara Barnett & Chelsea Price
Creative Direction: Chelsea Price
Content Audit: Kelly Stephens, Rosalind Walters
Account Direction: Meghan Trupiano, Julia Ahrens
Discovery
Our team took on the formidable task of meticulously auditing a staggering number of pages, surpassing the 2,000 mark, in order to sift through and extract the most important content. With unwavering focus and expert precision, we honed in on the pieces that proved most invaluable, employing a careful combination of user personas and extensive audience research to guide our selection process.
Approach
As we delved deeper into the design process, we found that utilizing templates, wireframes, and rapid prototyping not only aided us in uncovering design patterns and interactions, but also played a pivotal role in solidifying our overarching design system strategy. These tools allowed us to visualize and iterate on various design elements, ensuring cohesiveness and consistency across the site. By embracing these practices, we were able to streamline our development process and ultimately deliver a well-crafted user experience to our audience.
Over 100 + wireframes were created to determine the design, function and navigation of the site.
Using warm tones and versatile typography, we ushered in a fresh new look for Monsanto's corporate brand.
Imagery
With an image-rich design, Monsanto can effectively showcase their wide range of initiatives and highlight the dedicated individuals behind their success. These carefully curated visuals not only capture attention but also provide an immersive experience for visitors, enabling them to truly connect with the company's values and accomplishments. By placing their initiatives and people at the forefront of their design, Monsanto ensures that their audience can easily navigate and explore their impactful work in a visually engaging manner.
