Monsanto.com
CHALLENGE
Identify how existing content on various Monsanto digital presences migrate to the new US Monsanto.com. Improve the visitor experience of Monsanto.com by connecting successfully with the target audiences, implementing a new visual direction and responsive design techniques to make the site friendly for a variety of devices and users, and streamlining the content and stories that are presented on the site.
Credits:
UI / UX: Sara Barnett & Chelsea Price
Creative Direction: Chelsea Price
Content Audit: Kelly Stephens, Rosalind Walters
Account Direction: Meghan Trupiano, Julia Ahrens
Our team began by auditing over 2,000 pages of content, refining down to the most relevant content based on user personas and audience research.
Templates, wireframes, and rapid prototyping unveiled design patterns and interactions throughout the site, solidifying our design system strategy.
Over 100 + wireframes were created to determine the design, function and navigation of the site.
Using warm tones and versatile typography, we ushered in a fresh new look for Monsanto's corporate brand.
Image-rich design allows Monsanto to prominently feature their initiatives and people.
