Grit
CHALLENGE
Grit Moto is a new mountain bike ranch that needed a new brand and digital presence to help promote brand awareness with rental capabilities. Along with the new logo, we developed a new visual direction and content plan for their website.
Credits:
UI / UX: Shelby Biermann & Chelsea Price
Creative Direction: Chelsea Price
Account Direction: Melissa Youngblood
Our team began by analyzing the current course listings. We then organized the courses and content based on user personas and audience research.
We then identified necessary components through wireframing and rapid prototyping and began rolling out the design system strategy.
Using southwestern tones and versatile typography, we ushered in a fresh new look for Grit Moto.
Image-rich design allows Grit Moto to prominently feature their riders and the beautiful southwest landscape.
