Enterprise Holdings
CHALLENGE
Improve the overall presence of Enterprise Holdings and establish as an innovative mobility company. Identify and develop a strong brand and audience personas.
Credits:
UI / UX: Shelby Bierman & Chelsea Price
Creative Direction: Chelsea Price
Content Audit: Logan Short & Rachel Kiser
Account Direction: Madeliene SutherlandHeather Bowman
We began by leading a stakeholder workshop to discuss current and potential audiences.
We completed an external analysis and presented key findings and actionable items to implement in the design phase.
User testing was completed to help us understand the users’ opinions and perceptions of EHI.com. It helps to identify potential issues before arriving at final site recommendations.
Who we talked to:
150 people
Based in the United States
35+
College Educated
$70k+ Salary
Based on their design, which site do you prefer?
“ExxonMobil... it gives the simplest way to access the most important information.”
“Uber because it is very simple and easy to navigate.
“Uber… it’s well organized and provides the info needed at a glance.”
“ExxonMobil — seemed the least cluttered visually. Well organized and easy to understand.
What do you think this company does?
“Something to do with enterprise shipping.”
“Something with energy”
“It’s a holding company for a few different companies”
“This is an investment company.”
“I think it’s a petroleum company.”
“It seems like a grouping of companies and capabilities. However, I’m not entirely sure what this company itself specifically does.
